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In lieu of the comments by the director in the previous post about our responsibility about getting inventory, that it's a personal choice and no one forces us to get this- I suggest everyone revisit Cindy Williams "It's all in the Bag" marketing plan. Click on to the MK Inventory Loading link on this site. Ms. Williams is a very 'successful' National Sales director and in rereading this marketing plan of hers, where when she talks about inventory and the coersion she uses to get it, I don't seem to find any choices for us NOT to get inventory.

In her introduction to this new person, she admits she withholds information from her at this time further explaining she doesn't need to know this and that. There's also no place in her marketing plan where she gives the consultant the opportunity to read the fine print in her contract BEFORE signing it or that she has 2 months to make an inventory decision. Why are all these things missing? Where's the little laminated factoids about the 2 month allotted time? I can tell you why, it's because you may think twice about initial inventory and decide to get customers FIRST or become familiar with the ins and outs of the business FIRST. They count on your impulsiveness because they know if you wait, it will affect your inventory decision and I have that on a CD by a very 'successful' director.

LauraRyan  - 04 Apr 2005

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