Mary Kay Opinion 157

I am currently an independent beauty consultant, but not as "active" as I once was. First, let me address one issue. First, the one thing that really got me was the fact that I was spending alot of money on products that did not make sense to me or my customer base. The inventory was filling up on my shelf, collecting dust and I had no idea how to sell it. In order to deplete my inventory, and prepare for next quarter's purchases, I began having "Inventory Sales" parties. By this I mean that I literally was selling everything for 50% off the retail price. I did not make a dime in profit. When you consider my time, cost of travel and other expenses, I was actually in the red.

Secondly, no one had ever given me a marketing plan for the business. Many recruits were being told, "This is your business now, I cannot be there to hold your hand", or "You have to operate this business like you would any other business". Yeah right! How many women going from welfare-to-work know how to operate a business? How many women even under the inner-working of a business. You must have some send of Sales, Marketing, Product Knowledge, Knowing Your Customer Base, Recruiting, Competetive Pricing Structure, and ability to understand of use Technology, etc. etc. etc.

Finally, if you ever tell your Director you are considering leaving Mary Kay, you don't have to worry about her ever calling you again. Next victim.

one more tidbit...

The most important advice I can give anyone that is considering entering a Direct Marketing Business is this: Be aware of organizations that are "One Size Fits All". If they promise a business that everyone should be a part of...don't walk... run! If God created us uniquely and individually, why should we allow ourselves to look like everyone else, talk like everyone else, script like everyone else, and live like everyone else. That's the cookie-cutter mentalily.

anonymous

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