TWiki . Edumacation . MaryKayOpinion130 TWiki . { Main | Edumacation | TWiki | Test }
Edumacation . { Home | Users | Changes | Search | Go }

another country heard from:

http://www.religionnewsblog.com/html/5141-Mary_Kay_Drops_Falun_Gong_Wording_in_Contracts.html

opinion and backstory:

http://www.fofg.org/news/news_story.php?doc_id=639

http://www.crosswalk.com/news/1232189.html

another case study heard from (from the '80s, yes, as is the Harvard material):

http://www.mhhe.com/primis/catalog/pcatalog/D15-1.htm?http://www.mhhe.com/primis/catalog/pcatalog/TAYLR-M.htm

Mary Kay Cosmetics, Inc.: Corporate Planning in an Era of Uncertainty

Add 24 pp.

Case James W. Camerius

In early years Mary Kay experienced spectacular sales growth but recently it has suffered from internal and external difficulties. Sales and profits declined, new management had a different appreciation for the role of the planning function, and it had developed new marketing strategies based on its understanding of a mission statement. The organization, in a review of the competitive environment, had been repositioned for future growth and profitability.

Source: Submitted by author and selected for use by Pinnacle Editorial Board.

Copyright 1989.

Courses: Marketing

Topics: Business Policy/Strategy; Competition; Consumer Products; Marketing


BunnyWatson web search for BunnyWatson - 17 Feb 2004

Topic MaryKayOpinion130 . { Edit | Ref-By | Attach | Diffs | r1.1 }
You must register before editing pages or using other extended features on this TWiki system.
Revision r1.1 - 17 Feb 2004 - 11:35 by BunnyWatson web search for BunnyWatson
Privacy Policy 		Copyright © 2000-2005 by the contributing authors. All material on this collaboration tool is the property of the contributing authors. Collect email addresses here.
Ideas, requests, problems regarding TWiki? Send feedback.